Resources Library by ANA

Conot

We intend to show how CONOT a new tool aiming to measure connotations be usefully applied to brand evaluation and strategy. We currently wonder which words, concepts, feelings would be evoked in people’s minds by a stimulus - a word, group...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Authors: Marc Vincent, Annick Vincent

June 15, 1992

Developing an international advertising strategy for Johnnie Walker red label

The paper describes the preliminary research carried out and the thinking that prompted it. It goes on to discuss, specifically, the evolution of an advertising 'matrix' for use on a global marketing basis and how one element of it, the famous...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Monika Bhaduri

Company: Burke, Inc.

June 15, 1986

Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

The paper will trace a critical path commencing with the outcome of post employment interviews through a research programme where every employee was given the opportunity to participate in a survey covering communications, attitude to work,...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Ray G. Howell

June 15, 1981